Time Magazine piece on my recently published experiments on encouraging efficient vehicle choices

This week my paper with Rick Larrick was published in the Spring edition of the Journal of Public Policy & Marketing. The paper, which can be found here, is called “Metric and scale design as choice architecture tools” and discusses a simple way to increase consumer’s preferences for more fuel efficient vehicles: to present the cost of gas over 100,000 miles. It is a simple solution and one that is not being used by any country in the world. Yet.

Hopefully some of the good press that this paper has received will produce some broader (i.e., non-academic) impact. You can read summary pieces of the work from Time Magazine, the Earth Institute, and Duke University.