Life is filled with decisions. When to eat? What to study? Where to work? Who to marry? And, perhaps most importantly, which football team to support. Faced with such a myriad of decisions, I have always wondered – how can we make better choices?
This basic question fuels my research, which exists at the intersection between psychology, marketing, management, and economics.
Currently, I am an Associate Professor of Marketing at the University of Technology Sydney (UTS) Business School. I received my undergraduate and postgraduate training at the University of New South Wales and my postdoctoral training at Duke University. I am the director of the UTS Behavioural Lab, an editorial board member for the journal Organizational Behavior and Human Decision Processes, a member of the UTS Centre for Behavioural Science and Policy Design, UTS Centre for Business & Sustainable Development, Change for Good at UTS, and an affiliated member of the RMIT Behavioural Business Lab and Columbia University’s Center for Research on Environmental Decisions.
If you’re interested in starting a collaboration, visiting our research lab, becoming a research student, or just discussing how to make better decisions, then please contact me.
