Oct 21 2016

Thanks for the hospitality Goethe University!

Simone Wies invited me to Goethe University in Frankfurt to spend some time with the marketing folk for a few days. It was fun to briefly relive our shared office experience (although, I must point out that Simone’s current office space is more than twice that of our old combined office spaces at Duke, and it includes a mini table tennis table!).

Talk at Goethe UniversityI had interesting conversations with a number of people in the marketing department, including Evert, Klaus, Jochen, Tetyana, Max, David, and Iman. There appears to be an excellent and collegial culture within the group. The slant of the people I spoke with was more toward quantitative and empirical work and it was fun to learn about these research approaches and the types of research questions that could be answered with them.

I was fortunate to have an excellent turn out for my seminar, which was about consumer’s use of online review scores. The attendees tended to have a much more applied focus than me, so it was good to hear some suggestions for future research that would have stronger managerial implications. Thanks all!

Onward now to Barcelona for the RMIT Behavioural Business Lab’s workshop at RMIT Europe!