Heading to Boston next week for the 2013 Summer Marketing Educators’ Conference

I’ll be heading to Boston next week for the 2013 Summer Marketing Educators’ Conference. There will be a lot of interviewing! Hope to see you there ūüôā

New paper accepted for publication in the Journal of Public Policy and Marketing

Rick Larrick and I have put together an interesting paper called “Scale and metric design as choice architecture¬†tools”, which is forthcoming in the¬†Journal of Public Policy and Marketing. Here is the abstract: There has been a growing interest in using behavioral decision insights to design better¬†product labels. One specific policy target is the fuel economy …

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In Melbourne to speak at the World Marketing Congress

I’ll be giving a talk at the¬†2013 World Marketing Congress 17-20 July in Melbourne, Australia on¬†Wednesday July 17th. I am speaking in a session called¬†1.2. Consumer Behavior General, which will be held between¬†8.30 ‚Äď 10am.

Heading to NYC for the Choice Architecture Workshop and the annual meeting of the Center for Research on Environmental Decisions

On May 7th and 8th,¬†Columbia University¬†will hold an invitation-only Choice Architecture Workshop, designed to talk about nudges that go beyond simple defaults and also explore potential applications.¬†¬†I’m looking forward to hearing many interesting talks, especially those from Cass Sunstein, Eric Johnson,¬†Dan Goldstein. Together with Christoph Ungemach,¬†I will be giving a talk the afternoon of the …

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Giving two talks on translated attributes at the 2013 Marketing & Public Policy Conference in Washington DC

I will be presenting two talks at the Marketing & Public Policy Conference 2013, which is being held in downtown Washington DC between May 30th and June 1st. The first presentation ¬†– Translated Attributes as a Choice Architecture Tool: Trick & Treat¬†– will be part of the session “004. Consumer Responses to How Product Attributes …

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Presenting poster at APS meeting in Washington DC on the DE gap in older adults

Together with Dr. Anna McCarrey, I will be presenting a poster called ‚ÄúThe description-experience choice gap is attenuated in older adults‚Ä̬†at the 25th APS Annual Convention, May 23-26, 2013 at the Washington Marriott Wardman Park in Washington, D.C., USA. You’ll be able to find us at: Poster Session XV 5/26/2013;¬†10:00 AM-11:00 AM APS Exhibit Hall …

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Heading to Sydney to give a tour of talks about translated attributes at UNSW, USYD, and UTS.

I will be heading to Sydney in the final week of February and will give a number of repeated talks¬†summarizing¬†the work that I have been part of related to the effect of presenting translated attributes on choice.   You can catch me at any of the following: 2013/02/25:¬†University of Technology, Sydney (marketing group): 2:30pm-4:00pm;¬†Seminar Room,¬†Level …

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Paper examining whether the description-experience gap occurs in the “long run” accepted for publication in Cognition

It has been nearly 2 years since Ben Newell and I started working this paper, and we are now very pleased to have¬†received¬†the news that it will be published in Cognition later this year. The paper is titled: “Does the description-experience gap occur in the long run?”. I will post the paper on the publications …

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Three successful submissions at this year’s Society for Judgment and Decision-making annual meeting in Minneapolis

Quite a successul haul this year! Three projects I am working on have been accepted as talks at this year’s SJDM annual meeting: With Ben Newell: Does the description-experience gap occur in the long run? With Rick Larrick: Metric and scale design as choice¬†architecture¬†tools. With Christoph Ungemach, Eric Johnson, Elke Weber, Rick Larrick: Redundant attributes: …

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Heading to American Marketing Association 2012 summer meeting in Chicago

2012/07/29 – Flights are booked and I am looking forward to the AMA Summer Marketing Educators Conference in Chicago next month.