Some pearls of wisdom from Prof. John Roberts

I was very happy to host one of my mentors, UNSW Professor John Roberts this week. He gave a well-attended seminar where he discussed how we could use a strategic framework to address the feasibility of any strategic initiative, including what research area to pursue. He boiled this strategic framework down to the following eight questions. Strengths and …

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Received an ACFS grant to study optimal design of super funds disclosure statements

I was very happy to hear that Robert Hoffmann, Marie-Anne Cam, Monica Tan, and I were awarded an Academic Research Grant from the Australian Centre for Financial Studies (ACFS). Our project is titled, “Is More Information Always Better? A behavioural study on superfunds optimal disclosure design”. In this project, we aim to answer three specific research questions …

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In Sydney to present at the annual meeting of the Australia/NZ Marketing Academy

This week I travel back to beautiful Sydney (where I lived for 25 years!) to present at the 2015 meeting of the Australia New Zealand Marketing Academy, which is being hosted by my alma mater, UNSW. My talk is called “Probability-Based Loyalty Programs Increase Motivation”, which is work done together with my collaborators, Prof. Liyin Jin and Prof. Ying Zhang. …

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In New Orleans to present at the Annual Meeting for the Association for Consumer Research

This week I made the very long trip from Melbourne (via Sydney and Dallas) to New Orleans to participate in the Annual Meeting for the Association for Consumer Research, October 1 – 4, 2015. I arrived a day early in order to tick some things off the bucket list, including enjoying a beignets, spotting swamp alligators, and enjoying a …

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Experiments for public policy – A beginners guide

On Wednesday August 5th 2015 the Behavioural Business Lab (BBL) together with the Victorian Behavioural Insights Network, hosted an event at RMIT: “Experiments for public policy – A beginners guide”. The session began with myself giving a 30 minute lecture about what experiments are all about, and how they could be leveraged by those in public …

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In Cairns to present at the Australian Council for the Arts Marketing Summit

It was a delight to receive a call from Celia Pavelieff, the Marketing Manager at the Australia Council for the Arts, inviting me to fly up to beautiful Cairns this week to present a plenary session at the Australian Council for the Arts 2015 Marketing Summit. The two-day event is themed “Audiences: yours, mine, ours”, which represents the work …

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My piece on “Information Design” came out this month in Marketing Magazine

RMIT is a content partner of Australia’s Marketing Magazine. I jumped at the opportunity to write a piece on “Information Design”. My article is titled “How marketers construct ‘consumer’ preferences” and came out in the April/May edition, which is now on the shelves. In the piece, I discuss examples of great information design from industry and research (including …

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In Sydney to present at the World Social Marketing conference

This week I travelled to Sydney to attend my first meeting of the World Social Marketing Conference. As noted in the conference program, my talk, titled “Aggregating Potential Collective Action To Motivate Pro-Social Consumption”, was scheduled for Monday 20 April at 11:30am in Seminar Room 4. The work is a collaborative venture with Prof. Rick Larrick at Duke University. The …

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In Brisbane to present at the annual meeting of the Australia & New Zealand Marketing Academy

This week I travelled to my first meeting of the Australia & New Zealand Marketing Academy, which was being held in Brisbane and hosted by Griffith University. As noted in the conference program, I was fortunate to give two talks: 1. “Judgment and Decision-making in Word of Mouth Communication” in the track enigmatically called “Consumer Behaviour – Other”. …

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In Long Beach to present at the annual meeting of the Society for JDM

This week I returned to the US (via Hawaii!) to present some of my work at the Society for Judgment and Decision Making, which was held in Long Beach, California. It was great to see old friends from the Newell Lab, CRED, and those at Duke, and also make some new friends.  I received some positive feedback on my …

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