I was born on a typically cold day in Toronto, Canada but grew up in the western suburbs of Sydney, Australia. I spent eight years at the football-fanatical Patrician Brothers’ College, where I learned all one needs to know about what happens when you crowd together more than a thousand male adolescents into one place.
I was saved from the experience by a beautiful and intelligent woman whom, 10 years later, I married in the summer of 2013. Together we have swam in the Great Barrier Reef, descended into the heart of the Great Pyramid of Giza, played tennis in the Arthur Ashe Stadium, ambled through Hobbiton, climbed Uluru, wandered through Petra, beheld Niagara Falls, puzzled over Stonehenge, marveled at Chichen Itza, hiked the Inca Trail, watched the sun rise over Angkor Wat, shared a kiss beneath the Eiffel Tower, and have recently brought a wonderful daughter into the world.
I completed my PhD under the supervision of Ben Newell in 2011 from the UNSW School of Psychology at the University of New South Wales (UNSW) in Sydney, Australia. My PhD examined the psychological mechanisms underlying experience-based choices. While at UNSW, I was also trained as an industrial/organisational psychologist and had the opportunity to intern at numerous organisations.
Between late-2011 and mid-2014, I worked as a post doctoral researcher at the Center for Research on Environmental Decisions’ (CRED) arm at the Duke University Fuqua School of Business, under the supervision of Rick Larrick. During this time I learned how to apply my knowledge of human judgment and decision-making to the fields of marketing and management.
Between mid-2014 and 2017, I lived in Melbourne Australia and worked as a lecturer in marketing at RMIT University’s School of Economics, Finance, and Marketing. Beyond conducting research and preaching to my colleagues about the power of experiments, I taught marketing research.
In 2018, I moved back to Sydney and started work as a senior lecturer in marketing at the University of Technology Sydney’s (UTS) Marketing Discipline Group. I teach business statistics and consumer behaviour. I have also consulted for exciting organizations, such as Netflix.
I enjoy spending time with friends, exploring non-tourist destinations, winning board-games, listening to novels and podcasts, solving escape rooms, cheering for Arsenal FC, and hitting backhand winners down the line.