Home

Life is filled with decisions. When to eat? What to study? Where to work? Who to marry? And, perhaps most importantly, which football team to support. Faced with such a myriad of decisions, I have always wondered – how can we make better choices?

This basic question fuels my research, which exists at the intersection between psychology, marketing, management, and economics.

Currently, I am a senior lecturer of marketing at the University of Technology Sydney (UTS) Business School. I received my undergraduate and postgraduate training at the University of New South Wales and my postdoctoral training at Duke University. I also am deputy director of the UTS Behavioural Lab, an editorial board member for the journal Organizational Behavior and Human Decision Processes, and an affiliated member of the RMIT Behavioural Business Lab and Columbia University’s Center for Research on Environmental Decisions.

If you’re interested in starting a collaboration, visiting our research lab, becoming a research student, or just discussing how to make better decisions, then please contact me.